2014 Food Technology Survey

Highlights: 
~ Confidence in the safety of the U.S. food supply remains consistently high. ~ Consumers have a positive view of modern agriculture and believe biotechnology can play a role in improving multiple aspects of sustainability. ~ Most Americans have heard something about food biotechnology. When discussed in terms of consumer benefits, they are primarily favorable. ~ The majority of Americans still support the current FDA policy for labeling of foods produced through biotechnology. ~ More consumers this year are aware that there are foods produced through biotechnology currently in the supermarket. ~ Millennials & Moms differ from the general population on several key factors.

About the IFIC 2014 “Consumer Perceptions of Food Technology” Survey

The IFIC 2014 "Consumer Perceptions of Food Technology" Survey explores U.S. adult consumers’ awareness, perceptions, and behaviors with respect to various aspects of plant and animal biotechnology, modern agriculture, and sustainability. The 16th “Consumer Perceptions of Food Technology” survey was fielded by Market Strategies International of Livonia, Mich., between March 28 and April 7, 2014, and involved 1,000 U.S. adults polled using an online survey tool.  Results were weighted based on gender, age, race, education, region, income, and marital status to reflect the U.S. population. Results can be reported at a 95 percent confidence level.  Formerly the “IFIC Survey of Consumer Attitudinal Trends toward Food Biotechnology,” this survey is part of a series that has been conducted since 1997.

Survey Materials:

Click here to download the PDF of the Executive Summary.              

Click here to view the PDF of the Final Report                         

Click here to view the Topline Summary

Click here to view the Press Release.

Click here to view the Food and Health Professional Webcast.

Survey Objectives:

  1. To understand the attitudes and opinions regarding food biotechnology and theimportance of certain benefits of today’s modern food supply that are made possible with biotechnology.
     
  2. To gauge consumer knowledge and awareness pertaining to plant and animal biotechnology safety, benefits and labeling, as well as sustainability and emerging technologies.
     
  3. To gauge purchase behavior and determine which information about foodbiotechnology, and from what sources, best assists consumers with making informed food decisions.

 

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