By: David Schmidt, International Food Information Council Foundation President and CEO Date: 1/29/10

This week, the President, in his State of the Union, noted that First Lady Michelle Obama in 2010 “is creating a national movement to tackle the epidemic of childhood obesity and make our kids healthier."

We at the International Food Information Council Foundation also are committed to helping families and children lead healthful and active lives. One of the ways that we have been addressing this matter is through our childhood obesity prevention initiative, www.Kidnetic.com, a healthful eating and active living Web site for children and their families, as well as for health professionals and educators. 

The site is intended to encourage children and their parents to adopt active, healthful lifestyles.  Specifically, www.Kidnetic.com addresses food, fun, fitness, and feelings, and is unique in that it offers activities to get children up and moving while they are online. It also provides healthful recipe ideas, a Real-Life Guide for Parents, and a lesson-based curriculum Leader’s Guide for educators and health professionals. But don’t take my word for it, visit the site.  

This is one of the many ways our Foundation will continue to promote child health, and we look forward to working with others in encouraging our young people to embrace good eating and exercise habits that will set them on a great path for the rest of their lives.