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Note: Below is a transcript of our 2/24/10 chat on food safety with Christine Bruhn, PhD, Director, Center for Consumer Research, UC Davis. If you have any additional questions for Dr. Bruhn or the chat please let us know and be sure to follow @IFICMedia & @FoodInsightOrg on twitter to join us for future chats.

IFICMedia: #safefoodchat is officially starting. We’ll be talking #foodsafety w/ Dr. Christine Bruhn from UC Davis. She’s tweeting @foodinsightorg.
 
IFICMedia: A little about the Foundation, we do communications on food safety and nutrition for the public good. #safefoodchat
 
IFICMedia: Before we do questions, please intro yourself. I’m Eric Mittenthal media relations director for the IFIC Foundation. I’ll be moderating #safefoodchat
 
MeatAMI: Tom Super, AMI dir of media outreach & Betsy Booren, PhD dir of scientific affairs #safefoodchat
 
FoodInsightorg: Welcome! I’m Christine Bruhn, a specialist at the UC Davis department of food science and center for consumer research. #safefoodchat
 
IFICMedia: Note that all tweets by Dr. Bruhn @FoodInsightOrg are hers and don’t necessarily reflect the views of the IFIC Foundation #safefoodchat
 
IFICMedia: If you have any questions for Dr. Bruhn or thoughts on #foodsafety feel free to ask away #safefoodchat
 
Question 1: What do you think is the biggest food safety concern for consumers today?
 
IFICMedia: Lets start w/Q1: What do you think is the biggest food safety concern for consumers today #safefoodchat
 
FoodInsightorg: Q1: Bacteria is #1. Some concern about pesticide, but residues are low & they break down. Bacteria can cause severe illness.
 
MeatAMI: @FoodInsightorg And the risk is increased if the product was not properly prepared and cooked #safefoodchat
 
FoodInsightorg: Right @MeatAMI! most only use thermometers for cooking roasts. when cooking burgers 25% or more undercook. #safefoodchat
 
Question 2: Who is at highest risk for foodborne illness and why?
 
IFICMedia: Q2 Who is at highest risk for foodborne illness and why? #safefoodchat
 
FoodInsightorg: Q2: children, pregnant women, people with diabetes or other medical conditions, people over 55 yrs. because they have lower immunity. #safefoodchat
 
MER11: RT @IFICMedia: Q2 Who is at highest risk for foodborne illness and why? #safefoodchat
 
MER11: RT @FoodInsightorg: Q2: kids, pregnant women, diabetics or medical conditions, people >55 yrs. b/c they have lower immunity.
 
GonnaEatThat: Your thoughts on a single agency responsible for all food safety? #safefoodchat
 
FoodInsightorg: Thank you for your question @GonnaEatThat, but not my area of expertise. I focus on what gets done, not who does it. #safefoodchat
 
Question 3: What do you think is the biggest misconception among consumers about food safety?
 
MeatAMI: @FoodInsightorg Q. What do you think is the biggest misconception among consumers about food safety? #safefoodchat
 
IFICMedia: Q3 RT @MeatAMI: @FoodInsightorg Q. What do you think is the biggest misconception among consumers about food safety? #safefoodchat
 
FoodInsightorg: Q3: People think their handling is safe b/c they’ve always done it that way. It can take between 30 mins & 70 days to see symptoms #safefoodchat
 
FoodInsightorg: For more information on symptoms of foodborne illness, please see http://bit.ly/993t9p #safefoodchat
 
Question 4: What steps can someone take to ensure safety for food that is eaten raw or undercooked, such as sushi or ceviche?
 
MissHealth: What steps can someone take to ensure safety for food that is eaten raw or undercooked, such as sushi or ceviche? #safefoodchat
 
IFICMedia: Q4 RT @MissHealth: What steps can you take to ensure safety for food that is eaten raw or undercooked, such as sushi or ceviche? #safefoodchat
 
FoodInsightorg: Q4: Clean restaurant, clean restrooms, watch chef wash hands, but there is ALWAYS some risk with raw & undercooked food #safefoodchat
 
Question 5: What’s the best way to tell if your burger is cooked properly?
 
IFICMedia: Q5: What’s the best way to tell if your burger is cooked properly? #safefoodchat
 
EasyNutrition: RT @IFICMedia: Q5: What’s the best way to tell if your burger is cooked properly? #safefoodchat
 
FoodInsightorg: Q5: the ONLY way for burgers is to use a food thermometer & cook to 160F. If you like rare, use irradiated meat. #safefoodchat
 
MeatAMI: @IFICMedia Q5 A meat thermometer showing 160 deg F #safefoodchat
 
Question 6: How do you find irradiated meat?
 
IFICMedia: Q6 How do you find irradiated meat? #safefoodchat
 
FoodInsightorg: Q6: Irradiated meat is labeled as such. Check your local market/grocery store, mail order or delivery services. #safefoodchat
 
KyFarmersMatter: RT @FoodInsightorg: Q6: Irradiated meat is labeled as such. Check ur local market/grocery store, mailorder or delivery svcs. #safefoodchat
 
MeatAMI: @FoodInsightorg Q6 Is irradiated meat safe? #safefoodchat
 
FoodInsightorg: Q6 Thanks @MeatAMI. Yes, irradiated meat is approved by FDA & endorsed by health authorities. CDC says irradiation saves lives. #safefoodchat
 
KyFarmersMatter: RT @FoodInsightorg: Q6 Yes, irradiated meat is approved by FDA & endorsed by health authorities. CDC says irradiation saves lives #safefoodchat
 
Q6: If I could interject for my own followers please? Facts on irradiated meat & poultry... http://bit.ly/cQFKxL
 
Question 7:Let’s turn to bagged greens. Is it true they commonly contain fecal matter?
 
IFICMedia: Q7 Let’s turn to bagged greens. Is it true they commonly contain fecal matter? #safefoodchat
FoodInsightorg: Q7 NO, bagged greens don’t contain fecal matter! Finding coliforms or Ecoli doesn’t = contamination. Number of bacteria doesn’t = risk #safefoodchat
 
MER11: Phew! RT @FoodInsightorg: Bagged greens dont contain fecal matter! Finding coliforms or Ecoli doesnt=contamination. #safefoodchat
 
Question 8: Should consumers wash prewashed bagged salad
 
IFICMedia: Q8 Should consumers wash prewashed bagged salad #safefoodchat
 
FoodInsightorg: Q8 No, extra washing won’t remove bacteria adhering to leaves. People may contaminate greens if kitchen isn’t sanitized. #safefoodchat
 
Question 9: Do you think manufacturers and/or retailers should be doing more to educate consumers on safe preparation methods?
 
PerishablesGrp: Q9 Do you think manufacturers and/or retailers should be doing more to educate consumers on safe preparation methods? #safefoodchat
 
IFICMedia: RT @PerishablesGrp: Q9 Do you think manufacturers & retailers should be doing more to educate consumers on safe food prep? #safefoodchat
 
FoodInsightorg: Q9 Yes, food industry, educators, health professionals, govt & many others need to work together to educate on food safety. #safefoodchat
 
FoodInsightorg: Q9 Remember to make it FUN! Include celeb chefs b/c consumers see them all the time. #safefoodchat
 
iPura: @IFICMedia Q9 - info should be made readily available 4 consumers, though primary responsibility 4 safe food is w/ industry #safefoodchat
 
iPura: RT @Fight_BAC PFSE has safe produce handling brochures available in English & Spanish at www.fightbac.org. #safefoodchat
 
KyFarmersMatter: @FoodInsightorg and retailers? Do you feel they are currently equipped to educate? #safefoodchat
FoodInsightorg: Thanks @KyFarmersMatter, yes retailers are part of the solution, but I don’t know what resources they have. They can support @Fight_BAC. #safefoodchat
 
IFICMedia: RT @iPura: RT @Fight_BAC PFSE has safe produce handling brochures available in English & Spanish at www.fightbac.org. #safefoodchat
 
GoodGrocer: RT @Fight_BAC: PFSE has 40+ retailers in our Be Food Safe campaign. Your company can get involved too! Contact us info@befoodsafe.org #safefoodchat
 
 
Question 10: How can we help people understand food safety
 
IFICMedia: Q10 How can we help people understand food safety #safefoodchat
 
iPura: @IFICMedia Though our science & service kills pathogens on-site b4 packaging, we still want consumers to know all about prep! #safefoodchat
 
FoodInsightorg: Q10 Use visuals to show cook, clean, separate & chill. For example http://bit.ly/chEUXq. #safefoodchat
 
FoodInsightorg: Q10 Use a variety of methods: traditional & social media, posters, video, @Oprah... However people get their information. #safefoodchat
 
iPura: Q10: Steady, consistent, constant messaging is required to create a culture of food safety shared across food supply chain #safefoodchat
 
IFICMedia: RT @iPura: Steady, consistent, constant messaging is required to create a culture of food safety shared across food chain #safefoodchat
 
KyFarmersMatter: Q10: so since the regular customer can’t actually phone the meat/veggie manufacturer, where then should they go to get foodsafety info? #safefoodchat
 
IFICMedia: RT @KyFarmersMatter: Q10: since average customer cant actually phone the manufacturer; where then should they go to get foodsafety info? #safefoodchat
 
 
Question 11: Final question of the day. Q11 Should consumers wash non-bagged greens?
 
IFICMedia: Final question of the day. Q11 Should consumers wash non-bagged greens? #safefoodchat 
FoodInsightorg: Q11 YES! First wash sink & hands. Rinse leaves under running water, dry with clean paper towel. Wash just before eating. #safefoodchat 
 
HealthCastleGlo: Q11: Bagged or not, we should all wash our veggies #safefoodchat
 
FoodInsightorg: Q11 @HealthCastleGlo, expert panels disagree. Please see Food Protection Trends, volume 27 (11) pg.892-898. #safefoodchat
 
FoodInsightorg: @HealthCastleGlo Here is a link to Food Protection Trends: http://bit.ly/9tsBjJ #safefoodchat
HealthCastleGlo: Disagree @FoodInsightOrg Washing produce is simply common sense + personal pref. Some experts says GMO and BPA is safe too. #safefoodchat
 
IFICMedia: Our hr has flown by! Let’s wrap up. Thx to Dr. Bruhn for joining us. Send additional questions to me! Would love feedback too #safefoodchat
 
FoodInsightorg: Thanks everyone. Complain if your restrooms don’t have soap & paper towels! Speak up for food safety! #safefoodchat
 

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