By: Kimberly Reed, Executive Director, IFIC Foundation Date: 03/16/11
The International Food Information Council and numerous other scientific societies, universities, and commodity groups celebrated 2011 National Agriculture Week by launching the “Alliance to Feed the Future” and the Alliance’s new website -- www.alliancetofeedthefuture.org – at the U.S. Capitol. Thanks to decades of investment and innovation, America’s food and agriculture producers feed the world with safe, nutritious, affordable food. It’s a system that we can take pride in, and it will become even more essential in the coming years as the world struggles to feed a growing global population. The Alliance is an ever-growing umbrella network that connects various efforts regarding the benefits that our modern, efficient food system provides to consumers and society. As part of the Ag Week celebration, the group also heard from U.S. House Committee on Agriculture Chairman Frank D. Lucas and an inspiring Future Farmers of America young leader.
In addition to our future farmers, I was pleased to recently meet some future nutrition communicators when I taught a Community Nutrition class at the University of Maryland at the invitation of instructor Janice Schneider, MS RD, Department of Nutrition and Food Science. As part of our two-hour discussion, I introduced the students to important food safety and nutrition communication concepts, including the role of blogs and communication “tool kits.”
Blogging is a great way to provide helpful, easy-to-read, science-based messages to consumers, and our own blog has been a big success since its debut. Communication tool kits are an easy way to provide professionals and communicators with information and tools to communicate important concepts and to guide consumers and clients to make the best choices for their overall health and lifestyles.
The IFIC Foundation’s “Understanding Our Food” Communications Tool Kit is an example of a resource – which includes a leaders guide and fact sheets – that can help communicators share the facts and clear up misinformation about modern food production, food processing, and processed foods.
The University of Maryland students submitted sample blog posts and we are pleased to feature senior nutrition major Mehdi Naqvi as the top submission here.
Congratulations, Mehdi, and all of our future nutrition communicators! And, happy 2011 National Agriculture Week to those who help feed our world.