-
When you think of sodium, salt probably comes to mind. Although the two terms, “sodium” and “salt” are often used interchangeably, they are different substances. The chemical name for salt, sodium chloride, reveals that sodium is in fact a component of salt. By weight, salt is composed of 40 percent sodium and 60 percent chloride.
more »
-
Before you begin a new and effective conversation, you have to know thy audience. You have to find out what “makes them tick,” which is a function of their K.A.P: Knowledge, Attitudes, and Perceptions. Understanding their beliefs and K.A.P. about nutrition, health, and food safety will help you tailor your messages into highly relevant and feasible advice.
more »
-
In 1999, the International Food Information Council Foundation recognized obesity as an emerging issue likely to have a major impact on the public and the public’s interest in science-based information on nutrition, physical activity and health.
more »
-
The IFIC Foundation Food & Health Survey provides ongoing insights into the many connections Americans make between the food they eat and their health.
more »
-
Based on research, there are certain themes incorporated into nutrition messages and tips that resonate best with consumers.
more »