The 2011 Functional Foods/Foods for Health Consumer Trending Survey conducted by the International Food Information Council, is the seventh, nationally representative, quantitative study designed to gain insights from consumers on their knowledge and attitudes toward foods that can promote health, or functional foods. The primary objectives of this study are to:
“Functional foods” can be defined as foods and food components that may provide benefits beyond basic nutrition. Functional foods include a wide variety of foods and food components believed to improve overall health and well-being, reduce the risk of specific diseases, or minimize the effects of other health concerns. These foods include, for example, the naturally healthful components in fruits and vegetables, whole grains and fiber in certain breads and cereals, calcium in milk, and fortified foods and beverages such as vitamin D fortified milk. Functional foods, in its broadest definition, can also include dietary supplements.
Press Release and Webcast Slides
Click here to view the press release
Click here (pdf) to view the webcast slides
If you need additional information, a copy of the report, or would like to speak to someone in more detail regarding this survey, please contact Eric Mittenthal (Mittenthal@ific.org) or Jania Matthews (Matthews@ific.org) at 202-296-6540.