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We all know that it’s the science of nutrition and the science of food safety that actually determine whether a food or food ingredient is safe and wholesome. Yet to the uninitiated, it is often the way that a message about food and health is delivered that determines whether we consumers act on that advice or not. We look for consumer-friendly ways to communicate about science. Scientific-sounding terms may be less familiar, and can sound confusing, intimidating or even downright scary!
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Food, diet, and health are central concerns to each of us. No matter what our professional or personal interest, we all want the latest, best, and most accurate information. Reports of a single study in traditional and social media can inspire throngs of people to seek out a single “magic bullet” food or abstain from all foods containing a certain ingredient, food group, or food or beverage category.
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Calorie balance, also referred to as energy balance, is a key recommendation and strategic communications platform of the Dietary Guidelines for Americans, 2010. Since 2006, findings from the International Food Information Council (IFIC) Foundation Food & Health Survey illustrate consumers’ poor understanding of calories and energy balance.
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BPA has been safely used as a food packaging compound in plastic containers and can liners for over 40 years. BPA protects cans from corrosion and keeps food at its peak for a longer time, adding to the overall value and safety of our food supply.
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The International Food Information Council Foundation has developed a continuing professional education (CPE) online program, “The Dietary Fats Makeover: Guiding Consumers toward Healthful Dietary Fat Intakes.” The module is approved by the Commission on Dietetic Registration of the Academy of Nutrition and Dietetics.
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