Proceedings of IFIC Foundation Global Diet and Physical Activity Communications Summit Published in Nutrition Reviews

Contact Info: 

Contact Matt Raymond or Jania Matthews at 202-296-6540 or media@foodinsight.org

(Washington, D.C.) – The International Food Information Council (IFIC) Foundation, in its continuing commitment to help address the worldwide prevalence of non-communicable diseases (NCDs) today announced the publication of the proceedings from its 2011 Global Diet and Physical Activity Communications Summit: “Insights to Motivate Healthful, Active Lifestyles,”  in the May 2012 issue of the peer-reviewed journal Nutrition Reviews.

Click HERE to view the abstract, article, and supporting information on the Nutrition Reviews website. 

Click HERE to view a PDF of the article on the IFIC Foundation website, as well as the agenda, slides, and videos from the Global Communications Summit, 6 one-page Fact Sheets, and other IFIC Foundation NCD resources.

The article, "Communication strategies to help reduce the prevalence of non -communicable diseases: Proceedings from the inaugural IFIC Foundation Global Diet and Physical Activity Communications Summit" is authored by: Madelyn H. Fernstrom, PhD, CNS, Professor of Psychiatry, Epidemiology and Surgery, University of Pittsburgh Medical Center and IFIC Foundation Trustee; Kimberly A. Reed, JD, Executive Director, IFIC Foundation; Elizabeth B. Rahavi, RD, Director, Health and Wellness, IFIC Foundation; and Carrie C. Dooher, JD, formerly with the IFIC Foundation, and, presently, Vice President, Social Marketing Practice, Ogilvy Washington.

The IFIC Foundation’s Global Diet and Physical Activity Communications Summit, which was held as a civil society side event during the historic 66th session of the United Nations General Assembly High-level Meeting on the Prevention and Control of NCDs, brought together a diverse group of stakeholders representing 34 nations.

The Nutrition Reviews article details insights and best practices presented by experts from governments; communication, health, and fitness professions; civil society; nonprofits; academia and the private sector.  Science-based, behavior-focused communications can motivate individuals and families to achieve healthful, active lifestyles, thereby reducing the incidence of NCDs associated with the common risk factors of poor diet and insufficient physical activity,  including heart disease, cancer, and diabetes.

In the Global Summit’s keynote address, U.S. Surgeon General Dr. Regina M. Benjamin stressed the need for communicators of global health to provide clear, simple information based on the latest science, to stress prevention and to employ a comprehensive, holistic approach to combating NCDs.  Other Global Summit topics highlighted in the article include: the rising incidence and cost of NCDs worldwide; understanding consumer behavior; confusion about both sides of the energy equation; applying effective risk communication to motivate consumers toward healthful lifestyles; and challenges and opportunities for communicating to today’s global consumer.

“The Global Communications Summit’s findings will help us use what science has taught us to help change behaviors and improve health outcomes,” said Dr. Fernstrom, who served as the Summit Rapporteur. “We know that messages must be simple and doable, should be positive, action-oriented and take into consideration where individuals are in their lifestyles and not necessarily where health communicators want them to be.”

Reed announced, concurrent with the publication of the Nutrition Reviews article, the release of the IFIC Foundation’s “Communication Strategies to Help Reduce the Prevalence of Non-communicable Diseases,” a one-page fact sheet based on key findings from the Global Summit which has been translated into the six official United Nations languages (English, Arabic, Chinese, French, Russian, and Spanish).

"As world health leaders prepare to address NCDs at the 65th World Health Assembly in Geneva, we want to stress the importance of incorporating science-based, behavior-focused communication strategies to motivate families to lead healthful lifestyles,” Reed said.

Please click below for a PDF of each of the following:

The IFIC Foundation, in separate letters, also made the findings of its Global Communications Summit available to World Health Organization (WHO) Director-General Margaret Chan, and to Secretary of the U.S. Department of Health and Human Services (DHHS) Kathleen Sebelius, in anticipation of the 65th World Health Assembly.

  • Click HERE for the full text of the IFIC Foundation letter submitted to WHO.
  • Click HERE for the full text of the IFIC Foundation letter submitted to DHHS.

For more details on the September 2011 IFIC Foundation Global Diet and Physical Activity Communications Summit: “Insights to Motivate Healthful, Active Lifestyles,” please visit: www.old.foodinsight.org/Resources/International-Resources/Global-Summit.aspx