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A Case-In-Point: “Real Life” Communication Case Studies

October 15, 2009

Let’s put what you’ve learned about the marketing model into real-world context. By definition, a case study is “a detailed analysis of an individual or group, especially as an exemplary model” (Webster II New College Dictionary). Hence, case studies are a good way to see the “theories in action.”

The case studies provided below demonstrate how the marketing model was actually utilized to develop meaningful and feasible consumer messages—from the planning, implementation, and outcome evaluation stages. You can draw learning experiences from these educational tools and use them to facilitate your own new nutrition conversation with consumers.

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