The International Food Information Council Supports Tips to Help Consumers Successfully Implement the 2010 Dietary Guidelines for Americans

FOR IMMEDIATE RELEASE 

Contact Eric Mittenthal or Jania Matthews at 202-296-6540 or media@foodinsight.org     

(Washington, D.C., January 31, 2011) –The newly released 2010 Dietary Guidelines for Americans are the U.S. Government’s once-every-five-years advice to Americans on how best to eat to maintain their health. They identify the complexities of the issues we face to achieve a healthful lifestyle. Healthful living is not just what is on our plate or one specific type of diet. It is a combination of what we eat with what is in our environment and how much physical activity we get, according to experts with the International Food Information Council.

“While these Guidelines are the cornerstone of Federal nutrition policy and nutrition education activities, it is critical that consumers understand the messages that are being communicated to them to promote their health and reduce chronic disease and obesity,” said Marianne Smith Edge, MS, RD, FADA, Senior Vice President of Nutrition & Food Safety, International Food Information Council and former President of the American Dietetic Association.

The International Food Information Council, a nonprofit communications organization, is already working with government leaders, as well as other stakeholders, to help make the Guidelines meaningful to consumers. This includes attitudinal research discussed in comments submitted to the 2010 Dietary Guidelines Advisory Committee and recently completed research on consumer perceptions of calories and energy balance, one of the key themes of the new Dietary Guidelines, with the Dietary Guidelines Alliance of which the International Food Information Council is a founding member.

“A key to achieving  meaningful dietary change for consumers is collaboration among all interested parties, including communicators of dietary guidance, nutrition and health professionals, and the food industry," said David Schmidt, President and CEO of the International Food Information Council.  "With the traditional ingenuity of the nonprofit, academic and private sectors--and the support of the public health community, the 2010 Dietary Guidelines for Americans can become the pathway for optimal health of all Americans."

For more on the International Food Information Council and Foundation’s consumer research and any other questions, please contact the media team at 202-296-6540, Mittenthal@ific.org or Matthews@ific.org.

The International Food Information Council's (IFIC's) mission is to effectively communicate science-based information on food safety and nutrition to health and nutrition professionals, educators, journalists, government officials and others providing information to consumers. IFIC is supported primarily by the broad-based food, beverage and agricultural industries.