Monday, September 19, 2011 – New York, NY
Held simultaneously with the historic 66th session of the United Nations General Assembly High-level Meeting on the Prevention and Control of Non-communicable Diseases (NCDs), the International Food Information Council Foundation’s Global Diet and Physical Activity Communications Summit: “Insights to Motivate Healthful, Active Lifestyles” provided expert insights and best-practices for the use of science-based, behavior-focused communications in order to motivate individuals and families to achieve healthful, active lifestyles, with the goal of helping to reduce the incidence of NCDs.
The Global Communications Summit was an invaluable opportunity for participants to learn about communication tools and best practices while interacting with global stakeholders – from governments; communication, health, and fitness professions; civil society; nonprofits; academia; and the private sector – who are focused on science-based communications that can help promote active, healthful lifestyles. Members of the media also attended.
10:00-10:30 Registration and Coffee
10:30-10:45 Welcome Remarks and Introductions Click here for video.
10:45-11:30 Setting the Stage: Explaining the Rise of NCDs – Perspectives from Leading Officials
11:30-12:45 Understanding Consumer Behavior: Breaking Through Consumer Mindsets and Progressing Toward Optimal Health
12:45-2:00 Luncheon and Luncheon Keynote Address by U.S. Surgeon General Regina M. BenjaminClick here for video
2:00-3:00 Confusion on All Sides of the Equation: Communicating Energy Balance to Decrease Obesity
3:00-3:20 Coffee Break
3:20-4:30 Challenges and Opportunities for Communicating to Today’s Global Consumer: Multi-Stakeholder Perspectives
4:30-5:30 Applying Effective Risk Communication to Motivate Healthful, Active Lifestyles
During this session, Catherine Geslain-Lanéelle, Executive Director of the European Food Safety Authority addressed the Summit attendees. Watch the video below or download a PDF of her remarks.
5:30-5:45 Summary and Closing Remarks
Special Presenation by Amigo de Mi. Click here for video.
About the International Food Information Council Foundation: Celebrating its 20th anniversary, the International Food Information Council (IFIC) Foundation’s mission is to effectively communicate science-based information on health, nutrition, and food safety for the public good. The IFIC Foundation is supported primarily by the broad-based food, beverage, and agriculture industries. Additional information is available on the About Us section of our website.
About the United Nations General Assembly High-level Meeting on the Prevention and Control of Noncommunicable Diseases (NCDs): The historic United Nations General Assembly (UNGA) High-level Meeting on the Prevention and Control of NCDs will be held on September 19-20, 2011, in New York, NY. Additional details can be found at these websites:
United Nations: http://www.un.org/en/ga/president/65/issues/ncdiseases.shtml
World Health Organization: http://www.who.int/nmh/events/un_ncd_summit2011/en/
PRESS RELEASE: IFIC Foundation Encourages the United Nations to Emphasize the Importance of Science-Based Communication, Consumer Insights, and Behavior When Addressing Noncommunicable Disease Prevention and Control
Nutrition Reviews Article: Communication strategies to help reduce the prevalence of non-communicable diseases: Proceedings from the inaugural IFIC Foundation Global Diet and Physical Activity Communications Summit