Food biotechnology is an interesting and complex topic, and information about current and potential applications for biotechnology regularly appears in all types of media—newspapers, radio, television, and the Internet, as well as social media. In developing their stories, journalists are often looking for experts on the subject to help answer questions, provide additional details, and/or respond to challenges against foods produced through biotechnology.
Developing effective media relationships is one of the best ways to position yourself as an expert on the subject. Strong relationships with the appropriate media representatives also increase the likelihood that your message or information will generate press coverage and reach your target audience.
Improving Public Understanding: Guidelines for Communicating Emerging Science on Nutrition, Food Safety, and Health (excerpt).