Jason Pelzel's blog

Looking Back at the “Health Reality,” and Looking Forward to Your Behavior Change

Looking Back at the “Health Reality” Campaign, and Looking Forward to Your Behavior Change

This month, we introduced three consumer profiles corresponding with stages along the behavior change continuum based on analysis of our 2014 Food & Health Survey:

American Health Idol: 'Health Reality' Profile Series Pt. 3

American Health Idol: 'Health Reality' Profile Series Pt. 3

Health Apprentice: 'Health Reality' Profile Series Pt. 2

Health Apprentices: 'Health Reality' Profile Series Pt. 2

Health Survivor: 'Health Reality' Profile Series Pt. 1

Health Survivors: 'Health Reality' Profile Series Pt. 1