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What is is a healthy eating and active living Web site for kids ages 9-12 and their families. The site is intended to encourage kids and their parents to begin the process of behavior change toward healthy lifestyles. addresses food, fun, fitness, and feelings, with information designed for both kids and parents. is unique in that it offers activities to get kids up and moving while they are online. It also provides healthy recipe ideas that kids and parents can make together. In addition, the site opens the lines of communication between kids and parents.

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Visit the Web site (Link will open in a new window) Leader’s Guide

As word spread about, health professionals and educators started asking, “How can we use this website in our educational setting?” In response to this call for innovative educational resources, ACTIVATE developed the Leader’s Guide: Healthy Eating & Active Living Ideas & Activities for Kids & Families, an activity-based educational resource.

The Leader’s Guide, based on the content and energy of, offers 13 peer-reviewed modules, appropriate for use in community-based health education programs. As a result of numerous pilot programs in 2004-2005, the IFIC Foundation launched an updated version of the Leader’s Guide in 2006, featuring even more hands-on activities for kids and including information about MyPyramid for kids!

The Leader’s Guide is a credible, easy-to-use resource that easily incorporates healthy eating, physical activity, and healthy habits. Get your copy. . .

Learn more about the Leader’s Guide Parents' Guide

The newest resource from focuses on helping parents become better role models in the areas of healthful eating and physical activity. The Real-Life Guide for Parents offers realistic and easy-to-use tips to families make healthier food choices, manage portion size, reduce screen time, and get physically active together as a family. Download a single copy (PDF) for free or order printed brochures from the IFIC Foundation Publications Store.

What is ACTIVATE? is the first component of ACTIVATE, a healthy eating and active living initiative formed by the International Food Information Council (IFIC) Foundation. ACTIVATE is committed to promoting healthy family lifestyles to help prevent kids from becoming significantly overweight and to reduce their risk of suffering from obesity-related chronic diseases as adults.

ACTIVATE is an educational outreach program developed in partnership by:

  • American Academy of Family Physicians
  • American College of Sports Medicine
  • American Dietetic Association
  • International Food Information Council Foundation
  • International Life Sciences Institute Research Foundation/Center for Health Promotion
  • National Recreation and Park Association


Download an information kit (PDF) about the educational resource portfolio.

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IFIC Foundation Taste Test Challenge

To celebrate National Nutrition Month and the theme, "Enjoy the Taste of Eating Right," the IFIC Foundation filmed our very own taste test challenge. Take a look, think you would have passed?