The New Better, Stronger, Faster


The New Better, Stronger, Faster


If you’ve visited our website lately, you may have thought there was something different. And you would be right! The IFIC Foundation website,, recently received a major top-to-bottom overhaul.

The revamp began more than a year ago when the Foundation took stock of its old website to learn what was working and what wasn’t, particularly in terms of the user experience. It then set forth a blueprint and plan to put in place the needed improvements.

Several factors made the old site less than optimal. For instance, it was text-heavy and image-light. The main navigation bar contained 10 separate buttons and a whopping 30 sub-navigation options below them. The site’s search function wasn’t easy to find, and its level of accuracy was subpar once a user did manage to locate it.

Working with award-winning design and development firm Browser Media, the Foundation launched a new version on June 19, 2014, representing a quantum leap into mobile, digital, and interactive media.

When you visit the new site, you will find it less cluttered and highly visual, with content that is regularly refreshed to be on the cutting edge of breaking news. The site is also mobile-friendly for those on the go, looking for the latest food and nutrition information to be at their fingertips through their smart phones and other mobile devices.

From the home page, you can now discover content through a variety of pathways. The new search function, prominently displayed at the top of every page, utilizes Google search functionality, making it much faster and more accurate, vastly improving your experience by allowing you to locate information more efficiently.

In addition, if you don’t know exactly what you’re looking for or just want to know what resources Food Insight has on a particular topic, you can explore four main options at the top of your screen: Topics, Surveys (e.g. consumer research), Education (i.e. primarily Continuing Professional Education offerings), and News. A green bar halfway down the page gives you quick access to “trending topics,” such as current media stories and the most searched subjects on our site. From the Topics page, you can browse content and narrow down searches based on food and ingredient categories.

Your Food Insight
By clicking the “Log In” button at the top of the page, you can create a personalized ID that allows you to manage your personal preferences, such as your newsletter subscription. In the near future, the list of subscription and communications options will expand to allow to you to select the types of information, and on which topics, you prefer to receive from Food Insight.

While undeniably a major improvement over the previous version, the new continues to evolve, and further enhancements and functionality (such as the ability to leave comments on articles and blog posts) will be added in coming weeks and months. In the meantime, if you have questions or comments about the new site, please send an email to