News Bite: Making Healthful Eating Behaviors Stick: Using Consumer Insights to Identify What Works

What strategies can health professionals use to empower consumers to change their diet and physical activity behaviors for the better? Deeper analysis of the 2014 IFIC Foundation Food & Health Survey reveals different consumer characteristics based on different stages of behavior change. These insights and more will be presented on the IFIC Foundation’s upcoming Behavior Change webinar on October 28, 2014 from 1:00-2:00 pm EDT. Speakers will share the common beliefs and behaviors of consumers who are taking action to improve the healthfulness of their diet and how they compare to those who have yet to change behavior as well as those who have successfully maintained healthful dietary habits. These consumer profiles offer keys to help health professionals break through barriers to achieving lasting healthful behavior change. Click here to register today!

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