IFIC Foundation Releases "Food Biotechnology: A Communicator's Guide to Improving Understanding"; Revised Edition Reflects Advances in Technology, Communications

Contact Info: 

Contact Matt Raymond or Jania Matthews at 202-296-6540 or media@foodinsight.org

(Washington, D.C.) — The International Food Information Council (IFIC) Foundation today released “Food Biotechnology: A Communicator’s Guide to Improving Understanding, 3rd Edition,” revising a 2003 version to reflect new developments in food biotechnology research, regulation, and product availability from the last decade, as well as new consumer insights and changing communication methods, such as the advent of digital media.

The Guide, which was prepared by IFIC Foundation with funding from the U.S. Department of Agriculture’s Foreign Agricultural Service, is intended to provide health professionals, food and nutrition stakeholders, and others a variety of tools to help them communicate about the science and benefits of food biotechnology, which can be a complex and emotional topic for some consumers. In addition, discussions of the benefits of the technology are often missing from the public dialogue, leading to a one-sided portrayal of food biotechnology.

 “Food biotechnology has been safely applied globally for two decades, but some people still have questions,” said David Schmidt, IFIC Foundation President and CEO. “That’s why many consumers could benefit more from the kind of up-to-date, scientifically sound and consumer-friendly information we’ve made available in this Guide.”

The Guide includes many useful tools for communicators, such as:

  • Key messages and a menu of science-based supporting points on food biotechnology as it relates to food safety, consumer benefits, sustainability, and feeding the world;
  • A customizable PowerPoint presentation, “The Role of Biotechnology in Our Food Supply,” available for download at www.foodinsight.org/foodbioguide.aspx;
  • Ready-made handouts that can be shared with audiences; and
  • Guidelines to help communicators work effectively with journalists and bloggers on food biotechnology stories.

An electronic version of the full Guide, as well as PDF files of the individual chapters and the customizable PowerPoint presentation, is available at www.foodinsight.org/foodbioguide.aspx

The Guide will also be translated into a variety of languages including Arabic, Bahasa Indonesian, French, Russian, Spanish, and Vietnamese. Check www.foodinsight.org/foodbioguide.aspx, where they will be posted in the next few months.

The International Food Information Council Foundation is dedicated to the mission of effectively communicating science-based information on health, nutrition, and food safety for the public good. The IFIC Foundation is supported primarily by the broad-based food, beverage and agricultural industries. Visit http://www.foodinsight.org.