A SPECIAL INVITATION FOR JOURNALISTS: International Food Information Council Foundation's Global Diet and Physical Activity Communications Summit: "Insights to Motivate Healthful, Active Lifestyles"

Contact Info: 

Contact Matt Raymond or Jania Matthews at 202-296-6540 or media@foodinsight.org

The International Food Information Council Foundation is pleased to announce United States Surgeon General Regina Benjamin as the keynote speaker at the first Global Diet and Physical Activity Communications Summit: “Insights to Motivate Healthful, Active Lifestyles” on September 19, 2011 in New York City.  The Summit will feature expert insights and best practices for the use of science-based, behavior-focused communications in order to motivate individuals and families to achieve healthful, active lifestyles, with the goal of helping to reduce the incidence of Non-Communicable Diseases (NCDs).

Highlights of topics include:

  • Understanding Consumer Behavior: Breaking Through Consumer Mindsets and Progressing Toward Optimal Health
  • Confusion on All Sides of the Equation: Communicating Energy Balance to Decrease Obesity
  • Applying Effective Risk Communication to Motivate Healthful, Active Lifestyles

Featured Speakers include:

  • Vice Admiral Regina M. Benjamin, MD, MBA, Surgeon General of the U.S. Public Health Service
  • Despina Spanou, Principal Adviser for Communication and Stakeholders, Directorate-General for Health and Consumers (DG SANCO), European Commission, European Union
  • Elisabeth Hagen, MD, Under Secretary for Food Safety, U.S. Department of Agriculture
  • James O. Hill, Ph.D., Founding Executive Director of the Anschutz Health and Wellness Center at the University of Colorado Anschutz Medical Campus

A full line-up of sessions and speakers is available at http://www.foodinsight.org/Global-Summit.aspx.

Date: Monday, September 19, 2011
(Held simultaneously with the historic 66th session of the United Nations General Assembly High-level Meeting on the Prevention and Control of NCDs)

Time: 10:30 am-6:00 pm
(Please note: A networking reception will follow the Summit from 6:00-7:30 pm. Since there will be no new content offered during the reception, all attendees are asked to pay the $175 registration fee for entrance to the reception.)

Location: The Union League Club – 38 E. 37th Street (at Park Avenue), New York, NY

Registration is Required: If you are able to attend any portion of this Summit, please contact Eric Mittenthal, Director of Media Relations, at mittenthal@ific.org or 202-296-6540. 

About the International Food Information Council Foundation: Celebrating its 20th anniversary, the International Food Information Council (IFIC) Foundation’s mission is to effectively communicate science-based information on health, nutrition, and food safety for the public good.  The IFIC Foundation is supported primarily by the broad-based food, beverage, and agriculture industries. Additional information is available on the About Us section of our website.

About the United Nations General Assembly High-level Meeting on the Prevention and Control of Non-communicable Diseases (NCDs): The historic United Nations General Assembly (UNGA) High-level Meeting on the Prevention and Control of NCDs will be held on September 19-20, 2011, in New York, NY.  Additional details can be found at this website: http://www.un.org/en/ga/president/65/issues/ncdiseases.shtml