2010 Consumer Perceptions of Food Technology Survey

IFIC Webinar: Understanding Consumer Perceptions of Food Technology & Sustainability

The International Food Information Council shared the findings from its 2010 “Consumer Perceptions of Food Technology” Survey during a Webinar for health professionals on Wednesday, August 25, 2010 from 2:00 – 3:00 pm EDT.

Please Note: The Webinar was a one-time live event and will not be archived.

The Webinar explored consumer perceptions of food technology and sustainability; identified consumer concerns and gaps in information regarding food technology; and provided tips for health professionals for communicating with consumers about food technology in a way that helps build awareness and understanding. 

Click here to download a PDF copy of the slides used during the webinar.

Continuing Professional Education (CPE) Credit is available for American Dietetic Association (ADA) Registered Dietitians who viewed the LIVE webinar. If you attended this webcast and did not download your CPE certificate, please email info@foodinsight.org.

Click here to download the PDF of the Executive Summary.

Click here to view the Topline Data.

About the IFIC 2010 “Consumer Perceptions of Food Technology” Survey

The IFIC 2010 "Consumer Perceptions of Food Technology" Survey explores U.S. consumers’ perceptions of various aspects of plant and animal biotechnology, as well as sustainability and new and emerging technologies such as nanotechnology.  Formerly the "IFIC Survey of Consumer Attitudinal Trends toward Food Biotechnology," this year's survey is the 14th in a series conducted since 1997.

IFIC commissioned Cogent Research of Cambridge, MA, to conduct this quantitative assessment of U.S. adult consumer attitudes toward food technology from April 5 to April 26, 2010.  The survey had a sample size of 750 and the data were weighted on marital status and education to be nationally representative.