Health Apprentice: 'Health Reality' Profile Series Pt. 2

Health Apprentices: 'Health Reality' Profile Series Pt. 2

This month, we are highlighting three behavior change profiles identified in the IFIC Foundation 2014 Food & Health Survey. Earlier this year, the Survey revealed consumers are increasingly considering healthfulness when purchasing foods and beverages. This growing interest in the healthfulness of foods and beverages is evident of a trend among Americans to improve their dietary habits. In order to further understand consumers’ motivations, additional analysis was conducted to segment the data based on stages of behavior change. This week will focus on Health Apprentices, those starting to make at least one dietary change in their lives within the past year.

More on the Health Reality Profiles Project


Who are Health Apprentices?

According to the Survey, compared to Health Survivors and American Health Idols, Apprentices are:

  • More females and college graduates than Survivors
  • More Millennials and obese than Idols
  • Most likely to be trying to lose weight
  • More likely to eat smaller portions of what they currently eat and substitute lower calorie for full calorie alternatives, among those trying to lose weight
  • Most likely to believe in statements in the media and on product labels about foods offering health benefits
  • Most likely to use coupons and in-store discounts when shopping

Apprentices are also:

  • Highly influenced by the healthfulness of their food
  • Thoughtful about other issues related to food, nutrition, and physical activity
  • Likely to have increased physical activity in the past two years
  • Likely to use nutrition information when eating out
  • Thoughtful about calories
  • Planning ahead for meals and snacks

Do any of these characteristics describe you? Let Food Insight know!

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Dear Apprentices...

Here's to you, for taking action towards a healthier diet. The first step, transitioning from thought to action, is usually the hardest- but you've made it over that hurdle. The key now is to stay on course.

Did you know over half of Americans (57%) are also Apprentices? That means many of your family, friends, neighbors and co-workers are also making behavior change a part of their lives as well. Who knew you had such an extensive support system around you? Sharing your experience with trusted family members or friends is one of the many ways you can keep yourself accountable for your dietary changes. In order to keep on track, Apprentices can benefit from strategies reinforce their initial commitment to behavior change. What other techniques can help you sustain your behavior change?


Becoming an American Health Idol

Research indicates the following strategies are effective in moving consumers from an action stage to sustained behavior change:

  • Replace the habit you want to change with new behaviors. For example, if you are a stress-eater, turn to relaxation techniques such as yoga instead of food when life gets busy.
  • Looking to increase your whole grains intake? Set reminder notes around home, work, or on your phone remember to choose whole grains.
  • Set goals and reward yourself for achieving them. For instance, if you are balancing calories to manage weight, plan a special night out for weight loss milestones.
  • Be confident and think positively about your ability to change behavior. Take satisfaction that you can enjoy smaller amounts of the foods and drinks you love without overdoing it.

Try incorporating some of these into your life. Take satisfaction in the progress you’re making towards a more healthful diet, and continue to stay with it. Be sure to share the quiz, behavior change resources, and Food & Health Survey results with your friends and family to see how they stack up!

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