Webinar: 6 Family Fun Ways to Help Parents Start the School Year Off Healthfully

September 9, 2014, 2:00-3:00 pm ET

A joint webcast presented by:

Society for Nutrition Education and Behavior
Dietary Guidelines Alliance
Cooperative Extension Service 
and the International Food Information Council Foundation.



Marcia Greenblum MS, RD,
Senior Director of Health and Wellness Communications
International Food Information Council 

Jean Ann Fischer, MS, RD,
Director, Nutrition Education Program (SNAP-Ed and EFNEP),
University of Nebraska-Lincoln


As a new school year approaches, health professionals must be equipped to provide practical guidance to help parents follow healthful diet and physical activity practices while managing the challenges of "back to school." Research from the Dietary Guidelines Alliance shows consumers are most receptive to clear, simple, upbeat messages that focus on specific actions to help consumers achieve guidance recommendations. Recognizing that parents value family involvement and individualized solutions, what messages can health professional convey to empower their parents toward healthful behaviors given the lifetsyle changes accompanying the new school year?

The Dietary Guidelines Alliance’s It’s All About You Communicators Tool Kit, is a free teaching tool to help nutrition communicators convey positive, simple and consistent nutrition and health messages for consumers. This session seeks to raise awareness of how to utilize the Tool Kit and to encourage parents to prioritize healthful eating and physical activity within their families while adjusting to the new school year . The messages in the toolkit were consumer tested and the booklet was pilot tested by the Cooperative Extension Service. The Tool Kit, consists of a booklet, 5 fact sheets, a slide presentation and will soon include a Spanish version.

Continuing Education Credits

This webinar is being offered free to all registrants. 1.0 CDR Continuing Professional Education credit will be offered for those Registered Dietitian Nutritionists (RDNs) and Dietetic Technicians Registered (DTRs) who pre-register to view and participate in the LIVE Webcast

Learning Objectives

  1. Apply positive, consumer-tested messaging to social media in order to empower diet and physical activity behavior change.
  2. Translate U.S. Dietary and Physical Activity guidance into actionable steps for consumers.
  3. Use resources from the It's All About You Toolkit to educate parents on healthful family eating and physical activity habits.

Suggested Learning Codes 

  • 4000  Wellness and Public Health

  • 4030  Dietary Guidelines, DRIs, Food Guide Pyramid, Food Labeling

  • 4100  Social Marketing

  • 6000  Education, Training and Counseling